Elevate Your Brand: How One Agent Revolutionized His Business Through Branding

June 12,  2025
Published by: Christy Downs

Welcome to the start of our Summer Series on Coffee with Closers! This week, we kicked things off with an incredibly insightful conversation about building your brand, featuring the dynamic father-daughter duo, Luis and Alexis Garcia. Their story offers a powerful example of how a strategic shift in marketing can truly transform an insurance practice.

Luis Garcia, a seasoned pro in the insurance world, shared his journey from traditional door-knocking and buying leads for final expense, to now running a thriving, expanded practice. What sparked this remarkable change? As Luis puts it, it was his "love for helping" and a constant drive to grow. This consistent push for improvement led him to a key insight: the importance of building a strong brand. He aimed to be recognized not just for final expense, but for comprehensive knowledge and as a reliable resource.

The "how" of this transformation largely came through his daughter, Alexis. She joined her father's small office and quickly saw the inefficiencies of their traditional methods, especially the extensive driving Luis was doing in rural New Mexico. "There's got to be an easier, better way to reach people," she observed. This sparked Alexis's deep dive into social media marketing. She revamped her father's online presence, and the results have been phenomenal. Luis's business has quadrupled, and his agency now operates out of a much larger office.

Alexis, now the owner of Garcia Marketing, has successfully built her own company, extending her services beyond the insurance industry. Her daily work involves managing social media posts, analyzing data, and creating engaging content. She emphasizes consistency and authenticity in an online presence. "People are going to buy from you, and they want to relate to you and know that you are also human," Alexis noted, encouraging agents to incorporate personal touches into their professional posts. A vital piece of advice from Alexis is the simplicity of getting started: "Just start on social media." Platforms like Instagram and Facebook are free, and simply posting your logo and a consistent message is the crucial first step.

The Garcia family's story is an inspiring example of entrepreneurial growth and the undeniable impact of strategic branding in today's digital world. As we continue our Summer Series on building your brand, we'll delve deeper into making a bigger presence within your community.

Ready to Expand and Elevate Your Brand and Business?

Check back for more inspiring stories from our agents. Remember to join us every Thursday at 12 PM Eastern/9 AM Pacific for the next installment! If you're ready to transform your life insurance practice, we encourage you to contact us to discuss how we can support your growth.