🤝 FFP Announces Exciting New Partnership with Columbus Life Insurance Company

We're thrilled to announce a significant new partnership that will bring immense value and stability to our producers and clients: FFP is officially partnering with Columbus Life Insurance Company! This relationship, highlighted in our recent "Coffee with Closers" session, introduces a carrier highly valued for its financial strength, transparent operations, and agent-centric product design.

A Foundation of Strength and Trust

The decision to partner with Columbus Life was based on an extensive evaluation of their operations and culture. FFP leadership was particularly impressed by their commitment to transparency and an upfront, honest approach to their insurance illustrations—qualities that are often difficult to find in our industry.

Columbus Life isn't just a standalone carrier; it's part of the Western and Southern Mutual Company, a massive, financially secure organization with over $80 billion in assets and an outstanding 95 COMDEX rating. This powerful backing ensures that the promises made on paper—the core value of life insurance—have the financial stability to be delivered for years to come. For FFP producers, this means you can offer products with a level of confidence and security that few competitors can match

Products Built for the Long Haul

Columbus Life's product philosophy is centered on straightforward, reliable performance, avoiding the common industry practice of "gaming" illustrations to look better than they are.

  • Guaranteed Universal Life (GUL): For clients prioritizing a simple, permanent death benefit, the GUL offers guaranteed premiums and death benefits up to age 90, 95, or even lifetime.
  • The Explorer Plus IUL (Indexed Universal Life): This flagship product uses a non-multiplier design, ensuring that illustrations are easy to understand and consistently achievable. A long-term look-back study confirmed that the Columbus Life IUL was one of the only products performing exactly as illustrated. Furthermore, their Table Shave Program is a significant value-add, automatically boosting a Table C or B underwriting rating to a standard rate on all permanent products.

 

Unmatched Agent Compensation and Support

Columbus Life aligns its success directly with its producers' long-term financial health through a unique and highly attractive compensation structure.

  1. High First-Year Commissions & Renewals: Standard in the industry, but highly competitive.
  2. Unlimited Rolling Targets: If a client doesn't fully fund their target premium in one year, you get paid the full first-year commission on the shortfall in subsequent years when the remaining target is paid.
  3. Vested Trail Commissions: This is the game-changer. After the renewal period, agents receive a trail commission paid annually on the policy's cash value (Assets Under Management). These trails are fully vested to you and your heirs, creating a genuine, long-term legacy income stream that promotes persistency and annual client reviews.
  4. Non-Qualified Deferred Compensation (NQDC): Producers who hit certain annual target premium levels can qualify to participate in an NQDC plan, including a company match.

Columbus Life also backs its agents with exceptional support, including the personal attention of Regional Joe Evans and Internal Wholesaler Justin Ranker, along with direct access to an Advanced Market Team of attorneys for complex trust and qualified plan questions.

🚀 Get Started Today

The holiday season is the perfect time to get ahead. We encourage all FFP producers to take immediate action:

  • Get Contracted: Log into SureLC and get your appointment with Columbus Life immediately.
  • Save the Date: Join us for Part 2 of Coffee with Closers on December 4th for a deeper dive into the IUL and Survivorship IUL products.

Our partnership with Columbus Life is an investment in your long-term business success. Don't miss out on a stable, high-performing carrier that truly rewards you for building lasting client relationships!

Ready to maximize your income potential and offer superior products? Get contracted with Columbus Life now!