Unlock Your Potential: Branding Your Insurance Business Through Social Media

Business woman on phone infront of laptop in cafe


June 19,  2025
Published by: Christy Downs

In today's digital landscape, social media isn't just for connecting with friends; it's a powerful, low-cost marketing tool for insurance agents. This week on "Coffee with Closers," we learned how to leverage it to build your brand and grow your business.

Saul Bejarano, FFP's Marketing Director, shared his journey from a social media skeptic to a thriving advocate. His key lesson? Authenticity sells. By sharing glimpses of his personal life – his hobbies, family, and passions – alongside his professional expertise, he saw his engagement and sales soar. People want to connect with a human, not just a salesperson.

Saul champions the "sales helper" approach, focusing on educating clients rather than hard-selling. His actionable content strategy is the 1/3, 1/3, 1/3 rule:

  • 1/3 Personal: Share your interests and daily life to build relatability.
  • 1/3 Sales-Oriented: Discuss products and how you've helped clients.
  • 1/3 Educational: Provide valuable insights on financial planning and insurance.

For agents just starting, begin with one post a day and gradually increase.

Free Tools to Get Started:

Don't have a marketing budget? No problem! Leverage these free resources:

  • Carrier Websites: Many, like Core Bridge, offer "Marketing in a Box" with ready-to-use campaigns, images, and content calendars.
  • Life Happens: Provides non-carrier branded content that aligns with industry awareness months, perfect for timely posts.

The most important step? Just start! Don't let perfection be the enemy of good. Be natural, be authentic, and embrace minor imperfections.

Your Challenge: Follow FFP on TikTok, Instagram, or Facebook, and post a video tagging FFP or Saul. It's time to get social and brand yourself differently!

Ready to Expand and Elevate Your Brand and Business?

Check back for more inspiring stories from our agents. Remember to join us every Thursday at 12 PM Eastern/9 AM Pacific for the next installment! If you're ready to transform your life insurance practice, we encourage you to contact us to discuss how we can support your growth.

Disclaimer: This blog post is for informational purposes only and does not constitute financial or investment advice.