Why the Right IMO is an Agent's Best Closer: FFP's Formula for Success

Written and Published by: Christy Downs

Webinar presented by: Saul Bejarano, Jr & Julia Ross

Why the Right IMO is an Agent's Best Closer: FFP's Formula for Success

For life insurance agents, the choice of an Independent Marketing Organization (IMO) is one of the most crucial business decisions—and as our recent Coffee with Closers session highlighted, it's one of the "spookiest" questions new agents face. A great IMO doesn't just offer contracts; it serves as a true business partner, providing the foundation, tools, and support necessary to elevate an agent's career. FFP Insurance Services (FFP) fits this role by focusing on three essential pillars: Unwavering Support, Simplified Technology, and Mastery of the Craft.

The Three Pillars of a Great IMO

What separates a mediocre IMO from a great one? It's the ability to remove friction from an agent's daily life, allowing them to focus solely on selling and building client relationships.

  1. Unwavering Support and Expertise: A top IMO provides comprehensive, accessible support. This means having a dedicated back-office team that handles time-consuming administrative tasks. For FFP agents like Julia Ross, the support team is essential, managing quick carrier contracting and policy follow-ups. This team allows agents to be a wife, a mom, or an active community member without sacrificing their production time. When a client asks a question the agent can't answer, a great IMO provides the expertise of a leadership team (like Ira, Ed, Charles, and Christy) to get the right answer, fast.
  2. Access and Resources: Agents need the freedom to serve every client, regardless of their health or financial situation. A great IMO offers a diverse product portfolio and access to many top-rated carriers. FFP maintains relationships with over 30 life insurance companies, ensuring their life insurance agents can always find the best fit—from guaranteed issue policies and final expense to sophisticated IULs, Whole Life, and annuities.
  3. Simplified Technology: The fear of missed paperwork and lost revenue is real. A partner IMO must leverage technology to simplify the sales process. FFP's commitment to technology, such as the intuitive eApp (electronic application) system, virtually eliminates the risk of missed signatures and incomplete forms. As Saul Bejarano noted, this technology saves agents immense time and ensures a smooth submission process, which directly translates into higher efficiency and faster commissions.

 

How FFP Helps Agents Master Their Craft

At FFP, we encourage life insurance agents to become a master of their craft—specializing in life insurance, estate planning, and retirement products like annuities. Julia Ross emphasized that success comes from focusing deeply on one area, not trying to do too many things.

FFP supports this focus by ensuring all the necessary components are in place:

  • Training and Education: Through weekly webinars like Coffee with Closers, FFP provides a constant stream of training, sales ideas, and market insights, covering everything from IUL case design to strategic client acquisition.
  • Time Management: By outsourcing compliance and back-office work, FFP agents can spend more time on what truly matters: marketing and lead generation. Agents who leverage FFP's support can dedicate their time to building trust with potential clients, whether through referrals or a targeted social media strategy.

In short, a great IMO like FFP doesn't just process business—it enables life insurance agents to operate with the confidence, efficiency, and resource depth of a large corporation, while maintaining the independence of their own practice. It transforms the "spooky" question of "What IMO should I work with?" into the successful realization of "I found the right partner to grow my business." 🚀